The British Society of Periodontology (BSP) has launched a #howsyoursmile campaign for the European Federation of Periodontology’s 2016 European Gum Health Awareness Day today. Periodontal disease affects the gums, bone and other supporting tissues of the teeth. More than 45% of UK adults are affected, and it has known links to other serious conditions. In order to raise awareness of the disease and promote better gum health, the BSP has launched a How’s Your Smile? website with a host of information and activities, including “mouth cards” for people to print and use in selfies (or, in the term of the campaign “mouthies”) with the hashtag #howsyoursmile.
Working with organisations such as the British Association of Dental Nurses, Public Health England and the British Society of Dental Hygienists and Therapists, the BSP’s President. Dr. Phil Ower explained the campaign: “As gum disease is a serious public health issue, affecting the quality of life of over half the population, we felt it was time to shout a little louder.”
The central aims of the campaign are to:
- To raise awareness of the signs and symptoms of gum disease
- To jolt people into realising that gum disease should not be ignored
- To drive action and encourage people to see a dental professional to have their gum health checked and improve their gum health
- To encourage people to participate in the campaign and help spread our message